Industry-leading platform to power global ticket sales, insights, and hospitality for high-demand boxing events
(PRUnderground) February 13th, 2025
Matchroom Boxing, a global leader in boxing promotion, has named Victory Live its official global ticketing and event management partner, leveraging the company’s advanced technology to enhance the fan experience from purchase to event day.
Through the partnership, Victory Live will seamlessly manage Matchroom Boxing’s ticketing distribution, event management, travel packages, and hospitality services while integrating with all major ticket marketplaces, including its own platform, Events365.com. By combining cutting-edge data analytics, operational efficiency, and inventory optimization, Victory Live ensures fans have a streamlined experience, from securing their seats to attending world-class boxing events.
“As Matchroom Boxing continues to grow globally, delivering the best ticket-buying and event experience is a top priority,” said Eddie Hearn, Chairman of Matchroom Sport. “Victory Live’s technology, data-driven insights, and operational expertise make them the ideal partner to help us provide fans worldwide with seamless access to our biggest events.”
Victory Live will also support Matchroom’s hospitality offerings, enhancing VIP experiences and premium access for fight nights. Tickets for upcoming Matchroom Boxing events will be available through Events365.com and other major ticketing platforms.
“As the live event industry evolves, rightsholders need a trusted partner who can deliver an integrated approach to ticketing, insights, and hospitality,” said Sam Soni, CEO of Victory Live. “We are proud to partner with Matchroom Boxing to bring these innovations to some of the most exciting events in combat sports, ensuring that fans worldwide enjoy a frictionless experience from start to finish.”
About Matchroom Sport
Matchroom Sport, led by chairman Eddie Hearn, owns, produces, and promotes elite, global sporting events across its subsidiaries: Matchroom Boxing, the Professional Darts Corporation, World Snooker and Matchroom MultiSport. For over 40 years, Matchroom Sport has delivered unparalleled value to its sponsors, massive audiences for its TV broadcast partners and excitement to sports’ fans. Matchroom Sport is one of the world’s largest suppliers of sports programming, supplying virtually every major broadcaster of sports in the world. For more information, visit our website: https://matchroom.com/
About Victory Live
Victory Live® optimizes the live event ticketing process, helping rightsholders, resellers, and affiliate partners maximize revenue and operational efficiency through data-driven insights, cutting-edge technology, and round-the-clock customer support. With a network of more than 1,500 partners, $3.5 billion in annual gross ticket sales, and over 200 distribution channels, Victory Live is a trusted ticketing connector, maximizing inventory, driving online ticket sales, and creating memorable experiences for fans. For more information, visit victorylive.com.
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Original Press Release.
